I remember when we got our first answering machine, or
simply “the machine” as we called them back then. How thrilling it was. And then came caller ID, so we could screen
calls without letting our friends know we were screening; it was a happy
time. Calls from unknown numbers during
dinner were simply ignored.
But not all were happy: for some, the benefit of avoiding
intrusive calls did not outweigh the cost of the service. All it did was put an unceremonious end to the
American institution of prank calling one’s gym teacher. But in spite of an
unwillingness to pay for consumer products capable of screening telemarketers,
Americans wanted protection. Enter the
Do Not Call Registry. Apparently the
benefit of avoiding calls is sufficiently greater than the cost of writing one’s
Congressman, if not greater than the cost of turning off the ringer.
Telemarketing behind us, now come calls for government
protection from Internet nuisances, before network and software designers have
even had a proper chance to find private solutions. First came the CAN-SPAM legislation of
2003, which didn’t exactly inspire many spammers to just say, “Golly! Now
that barraging you with unsolicited advertisements for various aphrodisiacs is illegal,
I’m going to stop doing it!”
Now we get proposals for things like requiring that all
computers be shipped with virus protection and firewalls already installed—with
government regulators determining which protection systems get the government
stamp of approval. This will seriously distort market incentives for investment
in better SPAM defense mechanisms. And not only will it dissuade investment in
better technology, it will also incentivize sophistication in spamming and hacking
techniques, making standard protections obsolete over time.
And that would be sad, because we wouldn’t get things like
the SpamCube, which is available in baby
pink, a fact not featured nearly prominently enough in this New
York Times product review. Although
there are some design and sensitivity problems according to the Times reviewer,
it sounds as though many of the sensitivity issues will be worked out as more
users sign up. The online SpamCube store
indicates that the beta units have sold out and there are nearly 200 pre-orders
for the first batch of retail units. Spam filtering is included in the cost of
the unit, and phishing and virus protection for an additional $1 per week. It seems as though it’s the first
non-subscription based individual use SPAM device on the market.
More such gadgets can’t be far behind, and as the technology
gets better and becomes able to adapt to the tricks of spammers and phishers
and pirates, efforts at reducing Internet nuisances through bureaucratic
standards and bumbling regulators will seem all the more ridiculous in
retrospect.
--Brooke Oberwetter